Audience Understanding Surveys

Gain insights into the motivations of your skeptics and supporters to develop truly effective messages that reach them where they are and help unlock new audiences on the edges. 

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Audience Understanding Surveys let you quickly identify people who are undecided about your question and learn what specifically motivates them on it. Then you can apply these insights to tailor your messages and run them through one of our Rapid Message Tests. Within days you’ll know how to move more people, rather than testing without a clear strategy.

How Audience Understanding Surveys Help You Persuade More People


Get the nuance of qualitative learning with the accuracy of analytics. We help you move beyond the loudest voice in a focus group to hear directly from a representative audience so that you don’t chase the wrong signal.


Get results in days instead of weeks, so you can quickly start putting them into action.


Uncover insights for a fraction of the price of a traditional focus group, so you have enough budget left over for testing.


>Don’t spend all night squinting at transcripts or crosstabs — understand immediately what’s unique about different audience segments’ motivations.