Audience Understanding Surveys
Swiftly deep dive into any issue to understand audience sentiment, motivations, barriers, and values. Uncover what matters most, to then custom tailor your messaging.
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How It Works
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You provide the basic demographics of who you’re looking to target and key information about your issue area.
How It Works
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We’ll deploy a qualitative survey to your target demographics.
How It Works
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You’ll hear from the people you want to persuade in their own words.
How It Works
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You’ll see the analysis of the values, emotions, and identities that are at stake when they think about your question.
How It Works
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These insights allow you to develop customized messages to target the audiences who support or oppose your cause — so you can make your content more relevant through empathy + science and win more of them over.
Audience Understanding Surveys let you quickly identify people who are undecided about your question and learn what specifically motivates them on it. Then you can apply these insights to tailor your messages and run them through one of our Rapid Message Tests. Within days you’ll know how to move more people, rather than testing without a clear strategy.
How Audience Understanding Surveys Help You Persuade More People
