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Persuasion Starts with Grow Progress
SC Johnson & Our Oceans: A Win-Win Scenario?
The Proposal: Can Mint Mobile’s Marketing Make Consumers Say “I Do”?
Turning Fashion Inside Out: Patagonia’s Commitment to Bettering the Planet
YouTubers in the Grocery Aisle: Lunchly goes toe to toe with Lunchables
Case Study: How a Leading Research Firm Optimized Messaging to Win 67% of the Vote and Pass a $4.2 Billion Ballot Measure
Case Study: Optimizing Campaign Messaging with Key Voting Demographics
Case Study: Innovation Ohio and Message Development
Case Study: Can AI Voices Persuade Voters?
