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Our suite of products sit at the intersection of science and empathy, empowering you to know what creative and messaging works — and why, so you can strategically grow your impact.

Uncover how people’s opinions, behaviors, worldviews, and personal motivations influence their decisions and behaviors.

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A Product Suite that Helps You Move the Needle

Our set of tools were designed to act like stepping stones — facilitating a deep understanding of your audiences first — then enabling you to tailor, test, and deliver your content to compel them.

Audience Understanding Surveys

Use rapid and scalable qualitative listening to understand your audience’s core beliefs and identity.

Gain insights into your skeptics and supporters to develop truly effective messages that reach them where they are, and unlock new audiences.

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Persuasion Library

Access an intelligence library and aggregate a collection of findings. Benchmark against prior work, competitive messages, and build from a solid foundation of data-driven insights.

After conducting Rapid Message Testing, our clients can opt to share their findings with our community to help others learn what works, and what doesn’t. Our clients focused on legislative and advocacy sectors enjoy the industry’s largest intelligence aggregator in Persuasion Library.

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Persuasion Sandbox

Leverage the power of AI to create sample messaging. Use as a brainstorming partner, giving you options to use as is, or edit to suit your needs. Tinker with prompts and see what the power of AI can generate for your campaign.

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Rapid Message Testing

Increase message effectiveness by an average of 200% by utilizing science to determine what will persuade your audiences.

Unlike traditional surveys or A/B tests, our tool utilizes Randomized Controlled Trials that tell you how to change your support rather than simply measure it.

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