Using Empathy and Science to Build Understanding
We built Grow Progress to help causes and companies move more people, by turning skeptics into believers.
Changing peoples’ minds is complicated business. Messages that resonate with one group of people often backfire with others. But by using science and empathy, we can identify core values, beliefs and motivations that go far beyond demographics to help understand what may appeal to them.
What makes us unique
- We care deeply about social progress, and make sure our work is aligned with those who do too
- We combine scientific rigor with the control and ease of a self-service format
- We go beyond assumptions, utilizing data to better empathize with target audiencesÂ
- We help users to become better marketers by understanding the identities and values of their potential supporters
- We develop tools and insights that help to make messages more effective before and after testing
The People Behind Grow Progress
Meet the team of researchers, data scientists, and developers behind our suite of products.
