How It Works
1
Tell the Persuasion Sandbox what you’re aiming to accomplish.
How It Works
2
Answer the guiding questions on what you’re trying to argue, what sorts of appeals you’d like to leverage, and what values resonate with your intended audience.
How It Works
3
Give the Persuasion Sandbox key words or phrases you’d like it to utilize, or avoid, based on what you’ve already learned, or what ownable keywords or phrases your organization uses.
How It Works
4
Explore the new messages Persuasion Sandbox generates! Edit inputs, remix for another take, or use them as-is to infuse your work with fresh content.
Once you’ve identified your audience’s values and beliefs in the Audience Understanding Survey, you can input your learnings in the Persuasion Sandbox to see what is possible. You can use these new ideas to draft and test content using Rapid Message Tests to not only see what works, but why.
How the Persuasion Sandbox Helps You Persuade More People
