Be a Stronger, Data-Informed Marketer
Our set of tools were designed to act like stepping stones to allow you to better understand your audience’s beliefs, motivations and values—to not only deepen, but broaden your pool of supporters.
We provide the insights and data to help you create more effective messaging.
How they work together
1
Before you begin creating content, start by running an Audience Understanding Survey to learn what your potential audiences really value and care about.
2
Then, gather inspiration and sharpen your ideas by using Persuasion Library to stand on the shoulders of giants and find inspiration, along with data on what’s worked and what hasn’t from past efforts across sectors.
Now you’re equipped to create messages that persuade people based on what matters most to them.
3
Use our Persuasion Sandbox to harness the power of generative AI by quickly and easily generating different messages to test using a variety of persuasion tactics or experimenting with voice, tone, and persuasion goal.
4
With a few versions drafted, run your messages through a Rapid Message Test. Unlike polls and surveys which measure what people think or like at face value, our tests use randomized controlled trials to tell you which of your messages are performing well (or not), and why.
5
Land on the message that turns skeptics into believers.