Rapid Message Testing
Go beyond traditional polling and double the effectiveness of your messaging through randomized controlled trials.
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How It Works
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We first recruit a representative group of the people you want to persuade and then randomly assign them into statistically identical groups.
How It Works
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They then see either your ad or a placebo — allowing you to compare the difference in opinion between the two and measure whether your ad actually changed anyone’s mind.
How It Works
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Through our self-service dashboard, you receive actionable results about which of your messages is scientifically more likely to persuade the most people — so you can double the impact of your messages.*
How It Works
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The result: you then get actionable recommendations on our platform about which messages persuade the most people.
Start with Audience Understanding Surveys to learn what values and motivations better resonate with your target demographics. Then head to Persuasion Sandbox to use powerful AI and quickly craft example messages to iterate from. Take this insight-informed content to a Rapid Message Test, and determine what messages move your audience. You’ll also identify what messages create backlash, and what messages don’t make an impact at all. Within days, you’ll know how to move more people rather than testing without a clear strategy.
How Rapid Message Testing Helps You Persuade More People
