Unlock the Power of Performance With Commercial Benchmarking

Real results, real inspiration

It’s essential to know how your creatives perform with your audience, but it’s also powerful to know how your brand’s creatives compare to others in your industry. 

Imagine knowing your creatives were underperforming compared to your competitors — how would this impact your strategy? Or being able to recognize when you’re onto something that is making your brand truly stand out. Knowing this quickly, would it change how you move forward?

This is the power of Benchmarks in Persuasion Library for Grow Progress’ Commercial clients, which lets you see how your creatives rank and use those insights to build better ones.

How it works

After you’ve run your Rapid Message Test, the results live in your personal Grow Progress Persuasion Library. As a Grow Progress commercial client, you can only see your messages, but the results are aggregated and benchmarked against other messages, allowing you to see how they’re performing at a glance.

Select what Success Question you want to benchmark by, and you’ll see benchmark scores under each message! Each message is ranked as Top, Middle, or Bottom, so you know at a glance how well it’s doing.

Middle performers even show arrows to indicate if they’re trending up or down. Want deeper insights? Hone in on what matters by filtering by Industry, Audience, Geography, and even the type of creative.

Use Benchmarks before testing to spot what works, after testing to see how your messages compare, and to refine your next round of creative with more confidence.

Want to build more brilliant campaigns and ground the performance of your creatives in real data?

Let’s discuss incorporating Grow Progress and Persuasion Library into your research toolkit. Reach out to your Client Success Manager or [email protected] today!