The Power of Niche Targeting: New Parental Status

Find the most relevant audience to discover richer insights

Parents often differ in meaningful ways—through their needs, values, and buying habits—making them a distinct segment regardless of broader demographic similarities. Messaging outreach that targets parents can make a tremendous difference, which is why the ability to target parents specifically is sought after by organizations seeking an authentic connection with this segment of consumers. 

Conversely, sometimes the insights you’re after might come from those without kids at home, and targeting the right audience is crucial to ensure you nail your outreach. 

Which is why we’re excited to announce that Grow Progress users now have the ability to target Parental Status as an audience in Rapid Message Tests.

Selecting Parental Status

When creating your tests, it’s easy to add Parental Status as an audience refinement option. 

Simply select “Parental Status” as an audience refinement option and select “Yes” for parents or “No” for those without kids at home. 

Level Up Your Targeting Capabilities

Finding the right audience enables you to hone in and test more efficiently, analyze more deeply, and communicate more effectively.

Want to ensure you’re targeting the audience that matters most? Reach out for a walkthrough or explore how teams like yours are using the platform.