Open-Ended Themes: Uncover Open-Ended Insights at a Glance

Automatically get themes and summaries of your open-ended responses in Audience Understanding Surveys.

Hearing from your audience in their own words through open-ended questions can give crucial context and insights that inform messaging strategies for your key audiences. 

The problem? Going through every response to manually decipher, synthesize, and group them into themes takes precious time and manpower. Until now, that is!

With our AI-powered, automated open-ended response synthesis, we turn your qualitative data into actionable insights without the need for heavy manual analysis. This drastically reduces your time to analysis while maintaining research quality, so you can get straight to interpreting insights that drive strategic decisions.

How it Works

When you include open-ended questions in your Audience Understanding surveys, this new feature synthesizes your audience’s responses and automatically groups and summarizes them. 

Simply wait for your survey to finish collecting results, then head to the Responses tab to see the generated themes.

All the responses that make up a theme can be found by simply clicking on the theme you want to explore. 

Want to build more brilliant campaigns centered on actionable insights on your audience?

Let’s discuss incorporating Grow Progress and Audience Understanding Surveys into your research toolkit. Reach out to your Client Success Manager or [email protected] today!