The Power of Niche Targeting: Urbanicity
Target rural, suburban, and urban audiences for richer insights
It’s no secret that where people live can shape their values, needs, and buying habits. This means it’s important to understand what messaging persuades and drives impact amongst different community types, or Urbanicity, throughout the country.
To make this even easier for Grow Progress customers, we have expanded your targeting options for intended audiences to include rural, suburban, and urban as audience refinements. Available in both Rapid Message Tests and Audience Understanding Surveys, it’s simple to select Urbanicity as an audience refinement option in your setup.
Selecting Urbanicity
Simply select “Urbanicity” from the Refine Audience list in your Rapid Message Test or Audience Understanding Survey. Then choose the option that best fits your research.
Level Up Your Targeting Capabilities
Finding the right audience enables you to hone in and test more efficiently, analyze more deeply, and communicate more effectively. Layering Urbanicity into your research, whether targeting a group of voters or understanding consumer environments, helps you go beyond surface-level insights and uncover ways to drive your most persuasive message forward.
