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Persuasion Starts with Grow Progress
Genuine or Greenwashing? Testing Cannes Lions’ Sustainability Messages
How Social Good Policies Affect Consumer Behavior
Brewing Tensions: Consumer Sentiment Amidst U.S.- Canada Trade Friction
Navigating Public Opinion: The Importance of Testing Language to Avoid Branding Backlash
But Did It Work? Cutting Through the Noise of Jaguar’s Rebrand
SC Johnson & Our Oceans: A Win-Win Scenario?
The Proposal: Can Mint Mobile’s Marketing Make Consumers Say “I Do”?
Turning Fashion Inside Out: Patagonia’s Commitment to Bettering the Planet
