Open-Ended Themes for Rapid Message Tests: Qualitative Insights At a Glance

Get automatically generated themes and summaries of your open-ended responses in Rapid Message Tests.

One of the main benefits of conducting Rapid Message Tests is the speed at which you can get actionable insights from key audiences, including gathering open-ended feedback. 

While hearing from your audience in their own words gives crucial context and insights into why they answered the way they did, it used to take manual effort to decipher, synthesize, and group them into themes.

Not anymore! 

With our AI-powered, automated open-ended response synthesis, we turn your qualitative data into actionable insights without the need for heavy manual analysis. This drastically reduces your time to analysis while maintaining research quality, so you can get straight to interpreting insights that drive strategic decisions.

How it Works

When you include open-ended questions in your Rapid Message Tests, this new feature synthesizes your audience’s responses and automatically groups and summarizes them. 

Simply wait for your test to finish collecting results, then head to the Responses tab to see the generated themes. All the responses that make up a theme can be found by simply clicking on the theme you want to explore.

Want to build more brilliant campaigns centered on actionable insights on your audience?

Let’s discuss incorporating Grow Progress and Rapid Message Tests into your research toolkit. Reach out to your Client Success Manager or [email protected] today!