Even Greater Precision in Reaching Audiences Whose Insights Matter Most
Build the right audience, right from the start
Understanding what resonates starts with reaching the right people. That’s why we’ve made it easier to define and refine your audience directly within Rapid Message Tests and Audience Understanding Surveys.
You can now build even more precise audiences without leaving your workflow.
Begin by selecting your geographic approach, then layer in expanded demographic, socioeconomic, lifestyle, and political attributes to shape an audience that truly reflects who you need to hear from.
Everything happens in one streamlined flow, making it faster to move from idea to insight.
This update helps teams be more intentional before a test ever launches. Instead of relying on broad assumptions or one-size-fits-all samples, you can align your audience to the real-world context of your campaign, product, or message. When your audience matches your real-world campaign or market, results are easier to defend, share, and use to move decisions forward.
Whether you’re pressure-testing creative, refining positioning, or building foundational audience understanding, precise targeting ensures you’re learning from the people who matter most to your goals.
