Filtering for Success: Discover Messaging Trends with Persuasion Library
Elevate your messages with benchmarking and trends
Crafting messages designed to persuade your audience can be challenging, especially when the costs are high and the stakes even higher. Even knowing where to start can be a major obstacle. What if there was a way to gain inspiration from messages that have been proven to perform well before even getting started? Or a way to benchmark the performance of your messages to systematically improve them?
This is why we’ve built the new Persuasion trends and benchmarking features in Persuasion Library. Grow Progress clients can search for critical persuasion trends to inspire and guide them, while also understanding how their messages compare to similar messages.
Grow Progress’ Persuasion Library makes it simple to uncover trends that result in highly persuasive messages.
Sort by filters to find meaningful trends
The Persuasion Library makes it simple to find the most relevant trends for your research goals. Simply enter a keyword in the search or filter by topic, value, or emotion to hone in on what matters to you.
Once you’ve selected your filters you will see summary information in the Persuasion Trends window, such as the average effectiveness of the messages, how many were persuasive or backlashed, and who it persuaded the most.
Want to dig even deeper into the data? The analysis portion of the Persuasion Trends window gives you the freedom to explore effect sizes by topic and subtopic.
Benchmarks let you know how messages compare
Whether you’re comparing your messages’ performance for improvement or want to gain inspiration from what messages are outperforming the rest, Persuasion Benchmarks make it easy to see how messages compare.
Select the Success Question most relevant to your research goals and the benchmarking data will be at the bottom of each message, allowing you to see performance ratings at a glance. You can even sort by Lift to view top-performing messages.
The Takeaway
With Grow Progress’ Persuasion Library, you can remove the guesswork and access the insights and benchmarks you need to craft messages that resonate. By filtering through successful trends and comparing benchmarks, you’ll gain the advantage of data-driven guidance to make each message more persuasive.
Ready to experience how this can transform your messaging strategy? Email us today at [email protected].
