Introducing Shopping and Lifestyle Traits: A New Layer of Audience Insights
Get actionable insights into how your audience segments see themselves, and how that affects their shopping behaviors.
The power of running a Grow Progress Audience Understanding Survey is having insightful data that lets you understand very specific segments of your audience — what they value, how they see the world, and how they see themselves.
We’re proud to announce a new layer of actionable insights to inform your messaging and creatives. Introducing “How They Live Their Lives” traits.
With these new traits, clients, especially brands and creative agencies, can now better understand people’s shopping habits and identities!
How it Works
After your Audience Understanding Survey is finished, you’ll see overindexed shopping and lifestyle traits in the same way we display respondents’ values and how they see the world.
Examples of these traits include:
- Deal Seeking
- Trend Engagement
- Self Expression
- And more!
Want to build more brilliant campaigns centered on actionable insights on your audience?
Let’s discuss incorporating Grow Progress and Audience Understanding Surveys into your research toolkit. Reach out to your Client Success Manager or [email protected] today!
