Grow Progress 101: A Creative Pre-Testing Primer
How the Grow Progress Suite Helps You Create Campaigns That Connect Based on Evidence, Not Instinct.
Creating messages that connect takes more than instinct—it takes insight grounded in real-world analysis. Our tools are designed to help strategists, researchers, and marketers navigate that process with confidence and clarity.c
At Grow Progress, we’ve built a suite of products that help you gain a deep knowledge of what your audience truly cares about (we go beyond their demographics and online clicks), to trends and benchmarks of already tested content, to intelligent messaging creation with generative AI, and of course, rapidly testing your content and messages at scale.
Here’s how each tool works together to integrate seamlessly into your workflow.
Audience Understanding Surveys: Get to Know Your Audience
First, gain a deep understanding of your audience through Audience Understanding Surveys. This powerful tool will help you uncover the core beliefs, motivations, sentiments, and barriers that influence your audience.
By understanding these elements, you can predict which messages will inspire action and which may face backlash.
Want to see the results of an Audience Understanding Survey? Take a look at these case studies, which uncover the values, motivations, and beliefs of different segments of the American population.
Persuasion Sandbox: Kickstart Message Creation
With a clear understanding of your audience, you can proceed to the next stage: creating a message. Persuasion Sandbox is your go-to tool for brainstorming and drafting messages.
Whether crafting new messages or refining existing ones, this tool enables you to employ various persuasion tactics and emotional hooks. Additionally, you can generate compelling options that resonate with your audience.
Visit our product page on Persuasion Sandbox for a deeper dive into how it works, and explore this case study on climate change, where we used Persuasion Sandbox to develop our messaging.
Rapid Message Testing: Test Your Messages at Scale
It’s time to put your messages to the test with Rapid Message Testing. This tool enables you to assess which messages effectively engage your audience, provoke backlash, or fail to have an impact.
Using in-depth science that identifies a baseline and measures persuasion effects, you can confidently identify the messages that convert skeptics into believers in days, not weeks.
Be sure to check out our case studies, which showcase the results you can expect from Rapid Message Tests.
Persuasion Library: See What’s Worked (And What Hasn’t)
Another step in refining your messaging strategy is the Persuasion Library, an aggregated database of previously tested content that allows you to review what has worked, what has backfired, and what has fallen flat with your target audience.
By filtering through successful trends and comparing benchmarks, you remove the guesswork and make informed decisions about your messaging strategies based on real, tested content.
Check out our product page and this blog post for more information on how the Persuasion Library can enhance your research while saving you time and effort.
Putting It All Together
Using the Grow Progress suite of products enables you to create impactful, persuasive messages that resonate with your audience at a speed that was previously unattainable. By understanding what has worked in the past, knowing your audience, kickstarting your message creation, and testing at scale, you can refine your approach and achieve actionable results faster.
Want to learn more? Reach out for a walkthrough or explore how teams like yours are using the platform.
