How It Works
How It Works
1
Tell the Persuasion Sandbox what you’re aiming to accomplish.
How It Works
2
Answer the guiding questions on what you’re trying to argue, what sorts of appeals you’d like to leverage, and what values resonate with your intended audience.
How It Works
3
Give the Persuasion Sandbox key words or phrases you’d like it to utilize, or avoid, based on what you’ve already learned, or what ownable keywords or phrases your organization uses.
How It Works
4
Explore the new messages Persuasion Sandbox generates! Edit inputs, remix for another take, or use them as-is to infuse your work with fresh content.
Once you’ve identified your audience’s values and beliefs in the Audience Understanding survey, you can explore the Persuasion Library to see what worked, what’s backfired, and what’s not made an impression at all on your target audiences. You can use that inspiration and additional insight to craft and vet content using Rapid Message Tests to not only see what works, but why.
How the Persuasion Library Helps You Persuade More People
