Audience Understanding Surveys
Gain insights into the motivations of your skeptics and supporters to develop truly effective messages that reach them where they are and help unlock new audiences on the edges.
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How It Works
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You provide the basic demographics of who you’re looking to target and key information about your issue area.
How It Works
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We’ll deploy a qualitative survey to your target demographics.
How It Works
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You’ll hear from the people you want to persuade in their own words.
How It Works
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You’ll see the analysis of the values, emotions, and identities that are at stake when they think about your question.
How It Works
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These insights allow you to develop customized messages to target the audiences who support or oppose your cause — so you can make your content more relevant through empathy + science and win more of them over.
Audience Understanding Surveys let you quickly identify people who are undecided about your question and learn what specifically motivates them on it. Use the Persuasion Sandbox to leverage the power of AI to create example messages, then apply Audience Understanding insights to tailor your messages and run them through one of our Rapid Message Tests. Within days you’ll know how to move more people, rather than testing without a clear strategy.
How Audience Understanding Surveys Help You Persuade More People
