


How It Works
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Clients utilize the Rapid Message Testing to see what messages persuade their audiences, and what possibly backfires.

How It Works
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They opt to share their results in the Persuasion Library, where we compile and display their findings.

How It Works
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You access the library and browse over 3,000 tested messages by demographic, topic, message type and more!

How It Works
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With these learnings and inspiration, you craft your messaging to be more effective.




Once you’ve identified your audience’s values and beliefs in the Audience Understanding Survey, you can explore the Persuasion Library to see what worked, what’s backfired, and what’s not made an impression at all on your target audiences. You can use that inspiration and additional insight to vet messaging examples from our AI-powered Persuasion Sandbox. Revise your insight-inspired content and validate its output using Rapid Message Tests to see what works and why.