From Metrics to Meaning: Data-Driven Storytelling for Nonprofits
Before your supporter takes an action – a donation, a vote, a volunteer shift – important work goes into persuading them that your mission is important and that your brand is trustworthy. Storytelling and branding for nonprofits matters — and you can measure it beyond likes and clicks.
In this webinar featuring Grow Progress and Wide Eye Creative, we will unravel the true power of storytelling and data science – and more specifically persuasion science – for nonprofit marketers, communications strategists, and fundraisers. This session goes beyond traditional engagement metrics to explore a broader spectrum of tools and insights available through pre-testing messaging and creative campaigns at any budget.
Perfect for nonprofit professionals and the agencies that help them strategize, this discussion will offer actionable insights to enhance your campaigns and grow your impact.