Grow Progress’ 2024 Wrapped

2024 was a big year for not just the Grow Progress Insights Library (aka our blog), but also the clients whose work drove the stories we told throughout. From cutting-edge insights on persuasive messaging to tips on iterative approaches to creative content testing, to how we’re harnessing the power of generative AI on the platform, we’ve shared stories designed to inform, inspire, and elevate your work. As the year winds down, we’re taking a page from Spotify’s Wrapped series to spotlight the greatest hits—our most-read, most-shared, and most-talked-about posts of the year. But before we dive into the stories, let’s take a moment to look back at the year with some exciting user stats from the Grow Progress platform that showcase how our clients leveraged data to drive meaningful impact. 

2024 By the Numbers

Greatest Hits

1. Do Political Practitioners Actually Persuade the Public? – “Gathering experimental data to learn what works, rather than relying on political experts’ limited ability to forecast what is persuasive, may be most useful for political practitioners.”
2. Red-Teaming Persuasion Sandbox – See what happened when we tried to get Persuasion Sandbox, our generative AI tool, to be very unchill.
3. Masses vs Margins – What are the biggest differences in national vs battleground state testing? We explain it!
4. Vice President Harris’ Favorability – Within 24 hours of the candidate switch, GP had valuable insights for our clients on then-perceptions surrounding Vice President Harris, giving practitioners a base of knowledge by which they could test different approaches to favorability and vote choice.
5. Finally, Reports Your Team Will Love – We were so excited to launch Report Builder, the in-platform tool that helps you customize and share reports to communicate impact and wow stakeholders!
6. Celeb Endorsements – Yay or Nay? – Do celebrity endorsements matter in political campaigns? We broke it down.
7. Introducing Persuasion Trends – We had so many feature releases this year, and Persuasion Trends was a top favorite!
8. 10 Tips for Agile Testing (that you can start doing today) – We get asked a lot “How can I start doing really smart testing, right now?” So we answered.
9. Yes, We Have Thoughts on the Jaguar Discourse. – Does controversy mean failure in the market? Jaguar (and our Rapid Message Tests about their rebrand) said no.
10. Beyond Demographics: How to Win Hearts and Minds – We make the case for why people are more than the sum of their demographic parts.

One Last Thing

As we wrap up 2024, we want to thank you—our readers, clients, and partners—for making this year so impactful. Your engagement, feedback, and innovative use of Grow Progress’ tools continue to inspire us to push boundaries and deliver value. We hope these stories, insights, and stats have sparked new ideas for your campaigns and projects. Here’s to building on this momentum in 2025—together, we can keep testing, learning, and growing. Stay tuned for even more exciting updates, and until then, we hope your holidays are full of joy, warmth, and light!